Detailed Targeting – Fine-tune your target audience by choosing demographics, interests and behaviors.This is an important option if you’re selling a product for men or women specifically, so that you don’t waste money on the other gender. Gender – You can target everyone or select a specific gender that you’re targeting.Age – Select the minimum and maximum age of the target audience.If you’re more of a visual type, click on the “Drop Pin” button in the lower left corner of the map to select a region/country on the map. It is also possible to exclude specific countries and areas (for example, you can target the entire USA except for New York).įacebook displays a map below these options so that you can also visually track the areas you are targeting. Simply start typing the name of a country that you want to include on your target list. Locations – Choose countries, continents, and regions that you want to target. The audience tab lets you specify the details about who you want to target. Audience – Target specific people that should see your ad.For example, if you want to show your ad only during the day, simply set this option to the appropriate hours. More Options – If you show more settings, you will get to choose specific hours of the day when you want to show the ad set.If you check the “End” option, you will get to set the end date, so Facebook Ads Manager can automatically stop the ad set on the given time and date. In that case, the ad set will run continuously, until you decide to manually stop it. Schedule – By default, you just have to set the start date.Lifetime budget is the maximum amount you will spend on this ad set. Daily budget is an average amount that you will spend every day while running the ad. Budget and Schedule – Set the amount you want to spend on the ad per day or lifetime.Store traffic – Target people who are nearby to your brick and mortar store.Ĭhoose one of these objectives and click on the “Continue” button.Catalog sales – Show a product catalog to new audiences who are more likely to buy something.Conversions – Show ads to people who will take valuable actions like purchasing your products, subscribing, and more.Messages – Target people who are more likely to send you a direct message via Messenger.Lead generation – Target people who will be more likely to get into your sales funnel.Video views – Get people to see your new video.
#Facebook webdrive ads install
Brand awareness – Show your ads to people who will remember your brand.
This objective tells Facebook what you want people to do when they see your ad.įor example, do you want to target people who will be most likely to click on your link, those who will make a purchase, or do you only want to show your newest blog post to as many people as possible?įacebook recognizes eleven different campaign objectives: Create a new campaignīefore you jump into choosing images and videos and writing text that will make people click on your link, you should choose the objective of your campaign. This will automatically open the Campaigns tab where you can start creating your first campaign. You can even bookmark this link to make it easily available anytime. However, for the purposes of this tutorial, the most important thing is that this page is the first step toward advertising on Facebook.Īlternatively, you can directly open the Ads Manager. This page will connect your website or business to the platform, and allow anyone to interact with you more easily. In order to start creating and managing Facebook ads, you will need a Facebook Business Page. What to do after you publish your first Facebook ad.When you complete all of the steps, your Facebook ad will be activated, and you will be able to start counting new visits to your website along with, hopefully, conversions.
#Facebook webdrive ads how to
Then, I will guide you step by step, and show you how to set up your first advertising campaign. In this tutorial, I am going to show you how to set up a Facebook Business account, the first step towards Facebook advertising. Along with posting photos and videos, updating statutes, and writing messages on friends’ walls, Facebook is a strong advertising platform that allows you to reach millions of people worldwide. Because it is so well established, many people consider it to be the standard method to connect with friends and family. Although newer social media networks like Instagram and TikTok are growing in popularity, Facebook is still extremely popular.
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